The exhibition is aimed to showcase the creativity and designs of local and Gulf designers, to exchange experiences and learn about the latest fashion trends and creativity. In this year’s special edition, we will be hosting a sister Arab country to introduce and promote its designs and culture through new channels. The exhibition will also include an area dedicated to F and B to entertain both the visitors and the exhibitors and to provide them with opportunities to create a business relationship network. The marketing campaign will be launched a month prior to the beginning of the exhibition to attract the largest number of targeted visitors and an informational campaign to highlight the participants and their creativity.